I was part of a team that created the Vax Cam campaign. We worked in partnership with the Mayor of London to create a campaign that would encourage the most hesitant group of Londoners (under 35s) to take up the covid vaccine at a time when it was a contentious issue. We wanted to remind Londoners just why the jab was so important…. NOT through FEAR, but through the things they LOVE about their city.

Inspired by US sports kiss cams, we filmed young people across London getting and celebrating their Covid-19 vaccine. The stickers were then placed over the footage to celebrate their vaccinations. The campaign was shown across the capital through screens, print, buses and at chicken shops.