Ariel x WWF Kaltwashsalon

The context: Ariel partnered with WWF to set up a pop-up laundrette in Germany. The washing machines were intentionally set at 30°C to demonstrate that a thorough clean can still be achieved with less energy consumption.

My take: The design approach involved a balanced integration of the two brands. On one side, bubbles and clothing, transitioned into a foliage motif on the other side. The inspiration for this layered effect drew from the concept of 3D paper cutouts, reflecting an environmentally conscious feel. I chose a maximalist design for maximum impact.